The Goal: Design an interactive consumer activation to stay front of mind and drive sales
Continuing from the promotion of Mortal Kombat 9th Edition market release, in partnership with matrix marketing concepts, a three day activation was created to partner with the excitement from the UFC 129 event.
Positioned in high traffic locations during the major events such as the UFC Take Over Toronto at Yonge-Dundas Square, UFC 129 Super 7 & Weigh-In Event and of course the main event!
Gaming stations consisted of arcade style units, experienced gaming brand ambassadors and Mortal Kombat gifting. Consumers were welcomed to play amongst friends and strangers.