The Goal: Promote product trial through live experience to increase unique consumer/brand exposure and drive sales

The opportunity – in partnership with matrix marketing concepts produce the highly anticipated launch of Mortal Kombat’s 9th edition to the gaming community. The program featured an event to showcase a live Mortal Kombat tournament giving enthusiastic gamers the chance to try out the new edition in advance of the retail launch date. 

We successfully orchestrated all market teams to activate at virtually the same time in all seven locations across Canada.  The events drove interest, increasing sales and generated excitement in the gaming community.