The Goal:  Leverage measurable results through securing partnerships with like-minded brands and target consumers to create an emotional connection

Axcess Marketing was presented with the challenge to build a strategy for Corona in urban markets to own the lime beer category in Q1.

The program leveraged our partnership with Live Nation and the U2 North American tour to allow Corona to own the lime beer category in their top national accounts.  Bud Light Lime and Miller Chill shares decreased during the 6 week period and the Corona brand increased for the duration of the program.