The Goal: Build a sponsorship strategy that will defend the value of the Cavendish Beach Music Festival property as the Canadian destination for premiere country music and coastal culture.

As CBMF’s AOR, we have developed a strategy to build brand loyalty through aligning like-minded brands targeting the same demographics. Recognizing the challenge to stand apart in a market saturated by brand integration and sponsorship opportunities, Axcess’ challenge is to strategically align CBMF’s value properties to national partners.